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Doraville considers ideas for old GM site

Hundreds of sprigs of grass are pushing through the pavement at Doraville’s 165-acre General Motors complex, vacant for two and a half years.

Now, the Doraville City Council is considering a master plan that would turn the former automobile assembly plant into a mixed-used development with office buildings, shopping, greenspace and access to a light rail.

“The city would continue to be a key cog in the economic development of the region,” said Luke Howe, the assistant to Doraville’s mayor. “GM sustained the city for 60 years. Now, we’re looking for another economic engine to sustain us for the next 60-70 years.”

Under a low-to-medium density plan, the GM site would have office buildings up to five stories tall. Another plan calls for a high-density development with buildings 10-15 stories high.

Depending on which scenario is implemented, the development could create between 3,000 and 20,000 jobs, Howe said. Doraville wants to attract science, digital media and health care jobs to the region.

“What’s good for Doraville is good for the county and the state,” Howe said.

Since its incorporation 140 years ago, Doraville grew from an agricultural town to an industrial city that supplied jobs for thousands. Now, it is a city struggling to regain its identity as a job hub for metropolitan Atlanta.

“This will help repair the fabric of the city,” Howe said.

Before GM came to Doraville, Buford Highway was a four-lane road with streetscaping. Now it has seven lanes and is not safe for walking and biking, Howe said. And Doraville has no town center.

“Doraville is a city that just happened,” Howe said. “It was never planned. We have to retrofit Doraville into a more traditional town.”

To create improved access to the GM site, city planners want to connect Peachtree Industrial with Buford Highway with a bridge or tunnel. The city is planning to include these transportation ideas on a list of proposed projects it submits to the Georgia Department of Transportation to be considered for a referendum next year.

Last year, Georgia’s legislature enacted the Transportation Investment Act, which provides for a regional referendum in 2012 in which Atlanta metropolitan voters will be able to vote on a penny sales tax to fund various transportation projects.

Since the GM plant closed in 2008, it has been a subject of development talks. In October 2009, the Doraville City Council voted down a proposal to construct a new Atlanta Falcons’ stadium on the site.

Four months later, Florida-based New Broad Street Companies announced that it was in negotiations to purchase the site from GM for a mixed-use development. In June 2010, the deal fell through when GM did not extend a deadline for New Broad Street to secure its funding.

In August 2010, the DeKalb County Commission rejected a proposal for a $60 million project that would have split the property between the county and New Broad Street. The county’s $35 million portion would have been paid with federal stimulus bonds.

During a trip to Washington, D.C., last month, DeKalb Chief Executive Officer Burrell Ellis met with federal leaders to discuss funding options for the GM redevelopment.

The Doraville City Council is expected to vote on the master plan in its March 21 meeting.


Comments (6)

Sully
Said this on 4/19/11 At 11:03 pm
I hinge of the edge of the toilet seat to hear the muses of the uneducated, Elberton trash that pretends to be someone and making broad statements that have no meaning.

Very reflective of the Council as a whole... white trash would be lucky to get a 7-11 at the GM site.

Does Doraville really need a Mayor's Assistant?
Alan
Said this on 4/5/11 At 10:44 pm
Seems to me the property is still industrial because it was never properly rezoned.

Cheers!

Donna
Chatty
Said this on 3/24/11 At 08:28 am
If you build a casino, they will come.
vee
Said this on 3/23/11 At 09:36 am
If I had $60 million dollars, I would buy the old GM plant and turn it into one big ass Recreational Mall Center for children and adults, operating 24 hours a day. Daycare for children while adults are shopping, at the clubs or whatever they wanted to do. The shopping area would be for families, the recreation would be bowling, pool tables, skating rinks, sports bars, rides for kids. It would be the worlds largest entertainment mall, Kinda like the one in Canada where there are rides and all sorts of fun while you shop. Definetly no sports arena, Georgia has enough of those already.
JUST A THOUGHT.
S
Said this on 3/23/11 At 08:17 am
Obviously you do not live anywhere near this site or you would be adamantly opposed to any type of sports facility being built there as are most of the people who do live nearby. Either that or you are an idiot!
Natasha
Said this on 3/22/11 At 12:47 pm
I truely belive this should have been the spot for a New Sports arena such as the site for the new Georgia Dome!!

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